Bang & Olufsen has unveiled its first internet-connected TV in the form of the BeoVision 11.
The Full HD, 3D-friendly television has a 200Hz LED-based LCD Screen and double-sided LED backlighting.
The 360-degree automatic picture control also sets brightness and contrast based on the ambient light in the room, while you can also use dedicated picture modes for watching films and gaming so you have the best set up for the subject matter.
As for the internet connectivity, the BeoVision 11 supports HbbTV – otherwise known as hybrid broadband TV, a European standard for smart TVs which B&O reckons future-proofs the set.
It uses DLNA so you can easily stream stuff from your phone, as well as offering an Ethernet port, two USB ports, six HDMI sockets, dedicated cabinet space for Apple TV boxes and Wi-Fi connectivity.
If you don't fancy shelling out serious cash for the B&O remote, you can use an iPad or Android tablet to control the TV using the BeoRemote app.
The BeoVision 11 comes in 40-inch, 46-inch and 55-inch screen sizes, with a choice of six different fabric colours to cover the speaker set at the front.
If you've got at least £4,995 (around US$8,000 or AU$7,800) going spare and you're in the market for a TV, the BeoVision 11 hits Bang & Olufsen stores from today.